If you’re thinking that the existence of your book is enough to move the needle on its own, you are poorly mistaken. Successful authors are proactive about building an audience, nurturing their communities, and maintaining a movement. Unsuccessful authors often do a lot of things in common too, including a few we’ve seen over and over. Here’s our top six mistakes that we see authors make when marketing their books and themselves.
There’s an old saying attributed to famed inventor Charles Kettering, “a problem well-stated in half-solved.” In life and in marketing, there is often a surprising lack of well-stated problems, which results in organizations wandering the desert in search of a miracle solution. When you’re working on designing a new website, either internally, as an agency, or as an independent consultant or freelancer, the first phase of the project is the discovery process – where you will define that problem and its elements.
Your website is often the first or second experience that a would-be follower or reader has with you and your work, and it is the best opportunity for you to capture their interest and imagination. Done right, a great website can lead to not only a book sale, but much more (email subscriber, social media follower, even course taker). Done poorly, or even ignored, and you are leaving your brand to twist in the wind.
It's a season of thanks, and we took a moment to look around to see what we're grateful for in our day-to-day tech lives. There's a lot going on in the world at large, and the internet is in a constant state of upheaval – but there are a few little things that make us smile as we move through it all.
We've launched over 40 best-selling books for dozens of authors. Here's our simplest distillation yet about how to market your work and build a brand. First, you need a captivating brand story. Second, you need to bring that story to your tribe.
So, you have a thing you want to promote. It could be your latest groundbreaking book, a new-and-improved product, a piece of enticing news, an announcement of your candidacy, or anything else in-between – you want the world to know about it, stat. Now is the time to call in some favors. Leave no stone unturned in your pursuit of finding people who care about what you have to share.
We've long been big cheerleaders of Queens. Today, we've partnered with some of our great friends at Kaufman Astoria Studios, the LIC Partnership, and Plaxall to introduce Queens Tech Night. This free event will be held at the beautiful Plaxall Gallery in LIC on Thursday, November 21, 2019 at 6:30PM. You're invited.
Tourism and sustainability can often be seen as an uncomfortable pairing. While resource-intensive, travel is widely understood as a life-changing tool that can open minds and bring people together, and it is worth the work needed to fit it into a sustainable ecologic future.
The modern internet is based on a thirst one life-sustaining thing: content. We’ve been conditioned through years of continuously-updated feeds, streams, blogs, and other rivers of information to expect something new and interesting at the click of a refresh button. Journalists used to have monthly, weekly, or at most daily deadlines – now it’s an hourly update or traffic starts to dip.
The age-old advice is true, great readers make great writers. Stephen King famously takes a book with him wherever he goes, sneaking in pages from when he's waiting in line at the theater to eating meals.
To be a great marketer of your writing, you also need to read a lot – but this time books of a slightly different type. There are thousands of great books about marketing out there (maybe even one of yours!), so it can be a tough job figuring out where to start when you want to learn to sell your book.