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Date: October 17, 2019 • Category: Tourism • By: Ben Guttmann

How to Market Sustainability in Tourism

Tourism and sustainability can often be seen as an uncomfortable pairing. While resource-intensive, travel is widely understood as a life-changing tool that can open minds and bring people together, and it is worth the work needed to fit it into a sustainable ecologic future.
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Date: September 18, 2019 • Category: Publishing • By: Ben Guttmann

Feeding the Great Big Man-Eating Content Monster

The modern internet is based on a thirst one life-sustaining thing: content. We’ve been conditioned through years of continuously-updated feeds, streams, blogs, and other rivers of information to expect something new and interesting at the click of a refresh button. Journalists used to have monthly, weekly, or at most daily deadlines – now it’s an hourly update or traffic starts to dip.
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Date: September 18, 2019 • Category: Publishing • By: Ben Guttmann

Best Marketing Books for Authors

The age-old advice is true, great readers make great writers. Stephen King famously takes a book with him wherever he goes, sneaking in pages from when he’s waiting in line at the theater to eating meals. To be a great marketer of your writing, you also need to read a lot – but this time […]
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Date: September 18, 2019 • Category: Tourism • By: Ben Guttmann

7 Keys to Great Tourism Marketing

Tourism and travel is not just personally enriching – it is a point of civic pride, a source of economic opportunity, and a tool to bring the world closer to together. For attractions, hotels, and perhaps most importantly, destination marketing organizations (DMOs), effective tourism marketing can move the needle and turn your corner of the […]
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Date: January 30, 2019 • Category: Publishing • By: Jonathan Jacobs

5 Ways To Make Money As An Author

If you’re attaching all of your money-minting, early retirement, big spending dreams to the launch of your book, I’m sorry to tell you this but you’re doing it wrong. A nice upfront deal can be a real cash windfall for some authors, but once that’s gone all that remains is the royalties from book sales, […]
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