Real talk: how many promotional emails do you receive on a given day? Now tell us, how many of those do you open, let alone click-through to learn more? We’d have to guess the answer to that is, well, not too many. But there are things you can do to increase your clickthrough rate, and it all starts with understanding your audience.
This week, we’re excited to be joined by the visionary John Paul Farmer for our second Queens Tech Night meetup. John has had a diverse range of experience in civic technology, a path that has included stints in the Obama administration and at Microsoft, and now he serves as the Chief Technology Officer for New […]
We live and breath digital at Digital Natives, but we’re no fools: an appearance on TODAY or The Rachel Ray Show or even a segment on your local news will still be one of the best bang-for-the-buck moments for your business or brand. But those moments don’t come in isolation. It’s often because of a […]
Airplanes have one definitive feature: they fly. When fliers board that multi-ton tin can, they are trusting that it will somewhat-miraculously take off in one place and safely land in another. When that promise is broken, it’s not a minor inconvenience, but a frightful and public tragedy. With two notable crashes of its 737 Max jetliner in the past year-and-a-half, Boeing broke that promise to 346 unfortunate passengers and crew in Indonesia and Ethiopia. This tragic loss of life echoed to millions of travelers beyond those onboard, shaking the foundational trust that air travel is built on. Airlines grounded the plane, stock prices dipped, and the CEO was fired. Today, a new leader takes the helm – here's where he should start.
Every now and then I get asked by my students, people I meet at our events, or just anybody else, "Where should I begin to learn about digital marketing?" It’s a tough question: We’re not doctors or lawyers, and there is no set career path or accredited certification required to practice our craft. I know people that have taken undergraduate and graduate degrees in our field, and I know people that have stumbled into it after working in unrelated careers for years. And neither path necessarily produces a better marketer. In my book, the best bang for the buck for somebody truly starting at square one are not necessarily traditional classrooms, but through a suite of tools that you can start right now in just a couple clicks.
When we work with authors and other thought leaders, one of the first questions we ask is “why should anybody care what you have to say?” This may seem a little blunt, but it’s the internal monologue that is running through a reader when they see your book on the shelf or hear your voice in an interview. Why are you the authority on the topic which you are speaking or writing about?
People lead busy lives and can’t deeply research each and every source of information or opinions that are bombarding them throughout the day. We all rely on shortcuts to help us sift through the noise and figure out who’s worth our limited attention. We look at brief biographical blurbs, first-line Wikipedia entries, and Twitter bios to figure out who you are and why we should care.
Though New Year’s resolutions catch a lot of flack from those that say it’s just another day, I’ve always believed that it is helpful to use this milestone as a focusing event to reflect, and ultimately improve. Any time that people can use an excuse to better themselves is good in my book.
That being said, we’re closed for a few days to observe the holidays and it’s a nice time to look on the year ahead with a clear head and nice cup of tea. As we are gearing up for 2020, here are three resolutions, or intentions if you will, that we have in our sights for the new year.
This holiday, with 2020 on the horizon, we decided to sponsor the gift of sight to people in need through donations to OneSight. There is a lot of beauty in this world (including some things we designed!) and even though most of our team needs glasses to take it all in, we’re fortunate that we get to see it. OneSight is on a mission to bring eye exams and glasses to the over one billion people around the globe who lack access to vision care. In honor of each one of our clients, we’re bringing vision to one patient.
A brand is not a logo, tagline, or jingle – a brand is a promise. A great brand is a promise that when you purchase product ABC, you will get qualities XYZ. McDonalds promises delicious, affordable, and quick food. Disney promises magical happiness. Harley Davidson promises big, loud machines for, in their own words, “macho men.” As you’re developing your own brand’s promise, it’s essence, it can be useful to examine one of our favorite models of defining a brand: Aaker’s Five Dimensions of Brand Personality.
While Facebook and Instagram seem to dominate the social strategy space, we're big believers in the power of Pinterest, a platform that shouldn’t be overlooked. A self-proclaimed search-engine-meets-social-tool, Pinterest is home to some 250 million users, making it a powerful network to meet new audience members, drive traffic, and make a sale. Pinterest differs from other social networks in a few different ways, chief among them that it’s more of a search tool than a social network.