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Date: November 7, 2019 • Category: Marketing • By: Ben Guttmann

50 Ideas for Cross-Promotion: Leaving No Stone Unturned

So, you have a thing you want to promote. It could be your latest groundbreaking book, a new-and-improved product, a piece of enticing news, an announcement of your candidacy, or anything else in-between – you want the world to know about it, stat. Now is the time to call in some favors. Leave no stone unturned in your pursuit of finding people who care about what you have to share.
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Date: November 3, 2019 • Category: Digital Natives • By: Ben Guttmann

Invite: Queens Tech Night

We've long been big cheerleaders of Queens. Today, we've partnered with some of our great friends at Kaufman Astoria Studios, the LIC Partnership, and Plaxall to introduce Queens Tech Night. This free event will be held at the beautiful Plaxall Gallery in LIC on Thursday, November 21, 2019 at 6:30PM. You're invited.
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Date: October 17, 2019 • Category: Tourism • By: Ben Guttmann

How to Market Sustainability in Tourism

Tourism and sustainability can often be seen as an uncomfortable pairing. While resource-intensive, travel is widely understood as a life-changing tool that can open minds and bring people together, and it is worth the work needed to fit it into a sustainable ecologic future.
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Date: October 10, 2019 • Category: Publishing • By: Ben Guttmann

Feeding the Great Big Man-Eating Content Monster

The modern internet is based on a thirst one life-sustaining thing: content. We’ve been conditioned through years of continuously-updated feeds, streams, blogs, and other rivers of information to expect something new and interesting at the click of a refresh button. Journalists used to have monthly, weekly, or at most daily deadlines – now it’s an hourly update or traffic starts to dip.
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Date: October 1, 2019 • Category: Publishing • By: Ben Guttmann

Best Marketing Books for Authors

The age-old advice is true, great readers make great writers. Stephen King famously takes a book with him wherever he goes, sneaking in pages from when he's waiting in line at the theater to eating meals. To be a great marketer of your writing, you also need to read a lot – but this time books of a slightly different type. There are thousands of great books about marketing out there (maybe even one of yours!), so it can be a tough job figuring out where to start when you want to learn to sell your book.
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Date: September 18, 2019 • Category: Tourism • By: Ben Guttmann

7 Keys to Great Tourism Marketing

Tourism and travel is not just personally enriching – it is a point of civic pride, a source of economic opportunity, and a tool to bring the world closer to together. For attractions, hotels, and perhaps most importantly, destination marketing organizations (DMOs), effective tourism marketing can move the needle and turn your corner of the world into the next hot destination, all while growing the communities you serve.
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Date: January 30, 2019 • Category: Publishing • By: Jonathan Jacobs

5 Ways To Make Money As An Author

If you’re attaching all of your money-minting, early retirement, big spending dreams to the launch of your book, I’m sorry to tell you this but you’re doing it wrong. A nice upfront deal can be a real cash windfall for some authors, but once that’s gone all that remains is the royalties from book sales, and that coupled with $13 is enough to get you one month of a standard Netflix subscription in 2019. For most authors, residuals should be considered little more than walking around money.
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info@nativesgroup.com          718.433.1122
info@nativesgroup.com          718.433.1122
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