SELLING A WHOLE LOT OF BOOKS
We’re Digital Natives Group, a problem-solving digital marketing agency with a special knack for building thought leadership and launching great books. In just the past few years, we’ve worked with top publishing houses, agents and authors around the world to help launch more than 25 titles, catapulting many of them up to the very top of best-sellers lists.
We understand that books are souvenirs, mementos of the knowledge, story, or worldview contained within it. It’s not about safeguarding your content – it’s about sharing it far and wide and the book being the metaphorical exit-through-the-giftshop of the movement.
Following a carefully developed playbook, we help authors and other thought leaders develop a community of engaged ambassadors, building a platform rather than just a single impression. Combining the powers of owned, earned, and paid media, we work to make sure no stone is left unturned in the pursuit of a successful campaign.
7 INGREDIENTS OF A BEST-SELLING LAUNCH.
1. GREAT BOOK, COMPELLING AUTHOR
There’s no magic here, only smart strategy and hard work. If the book itself is a great read and an important message, your odds increase right off the bat.
2. BUILDING A STORY LINE
It’s true for the books themselves and the campaigns that drive them: build the narrative of a movement, not just a product. Make the book a souvenir.
3. GROWING AN OWNED AUDIENCE
Instead of relying on somebody else as a gatekeeper, build your own list of champions on social media, web, and email.
4. OPTIMIZING CONVERSIONS
Build a well-oiled sales funnel with a killer book sales page, smart advertising, social proof, and pre-order incentives, and make the most out of each and every impression.
5. ACTIVATING BORROWED NETWORKS
Again, leave no stone unturned when searching for potential readers. Deputize colleagues, professional organizations, alumni groups, and other relations to help tell your story. Trusted allies can be one of your best resources – now is not the time to be shy.
6. GENERATING EARNED ATTENTION
Blogs, podcasts, print, and broadcast outlets are constantly searching for the next story, and you should be at the center of it. Earned media will give you some of the best ROI on any marketing dollar.
7. FEEDING THE BEAST
The endless scroll of our social media feeds is like a great big man-eating content monster, constantly needing to be fed. Develop a cohesive content strategy to stay top of mind with your owned audience and generate viral attention. Make yourself personally accessible to your most devoted followers with video, live chats, and in-person events.