A brand is not a logo, a brand is a promise. To that end, the first thing we do in any branding project is to start with the words: the words that shape your brand essence, arena, and positioning statement and capture who you are and what you mean.
Once that foundation is built, we then move on to the physical manifestations: a name, a tagline, a logo, and a full visual system. Then this all trickles down to hundreds of possible deliverables, including specialized file formats, digital assets, like favicons and social media icons, and real-world artifacts like business cards and signs.
There are no “packages,” and your project will be different than our last one and different from our next one. Yes, it makes our work more difficult, but it also makes our results better.
Visual Identity Systems