We’re not going to lie, social is tricky. Five years ago it was enough to have a large Facebook audience and decent content, and everything would fall into place from there.
A great content strategy is a necessary condition, but no longer a sufficient one. While we still need to feed the “great man-eating content monster” each day, we now place an emphasis on optimizing for algorithm changes, fine-tuning our advertising strategies, and using emerging tools.
Analytics and Reporting
Social Media Strategy
Long-Form Content Development