Ninety-five million photos and videos are shared on Instagram each day, so if you want to stand out in a crowded feed, you’re going to need some tools in your arsenal. From learning how to create a consistent color scheme, to planning and scheduling Instagram posts, there’s never been a better landscape of apps you can use to improve your content, increase your engagement, and grow your Instagram audience.
So here they are, some of the year’s best tools available for obtaining insights, driving results, and leveraging Instagram. Best of all? They all have a free option.
Make the most out of your Instagram account with the in-depth analytics of Squarelovin. Get access to metrics on your recent posts and growth, a monthly analysis, and a history of your posts broken down into year, month, day, and hour. Get more insights on your communities’ preferences and interests, and what drives engagement. Oh and the best and worst times to post on Instagram? Squarelovin shows you that, too! What more could you ask for?
Pixlee lets you monitor your brand, discover emerging influencers, and identify top content – pretty sweet, huh? The free tool also allows you to create shareable weekly reports (goodbye, ugly spreadsheets) and look at day-to-day data, and track hashtags, so you can monitor conversation and identify top-performing content.
Snapseed and VSCO are both great options for photo editing, but Snapseed allows a little more control on the go. Almost as if you’re working in Photoshop, Snapseed allows you to edit everything from brightness, contrast, exposure, saturation, highlighting, and whitening features. Create a blogger-worthy feed in minutes.
Want to plan your Instagram posts, schedule Feed posts, and find user generated content, all through one easy search? Later’s free subscription provides you with 30 posts per month, one social profile, and one user. Later also has a tool called Linkin.bio that makes it easy to shop your Instagram feed. Linkin.bio is a landing page that resembles your Instagram feed and displays your posts as clickable images – perfect for sharing new blog posts or links to shop your website.
Canva is a free visual content creation tool that let’s you create beautiful images for your Feed or Stories. This tool uses a drag-and-drop format and provides access to millions of photographs, graphics, and fonts, so you can customize your graphics, without the learning curve and expense of Photoshop.