Exposing Carbs' Dirty Secret
Grain Brain, by Dr. David Perlmutter, is an expose of the surprising truth about wheat, carbs, and sugar – your brain’s silent killers. Our modern lifestyle is incongruous with our evolutionary needs, and Grain Brain outlines a path towards better brain and body health by changing the food we eat. The author, a well-credentialed expert in his field, was respected in his community, but had little name recognition or platform beyond the industry.
We were brought in by the publisher, Little, Brown, and Company, to build Dr. Perlmutter’s social media presence in anticipation of this September 2013 release. The goal: chart on the New York Times Best Sellers list.