An enduring symbol for this great neighborhood and great city
Quick, picture the Tulsa skyline. Now the Baltimore skyline, or even the Miami skyline. Tough, right? There’s a reason nowhere else in the world can conjure up the same unmistakable visual as the spikey squiggle that is the New York City skyline. And right at the heart of it, the true meat of what New York is to millions around the globe, is Midtown. As more and more of the 60 million visitors to New York spend time exploring the city’s other diverse neighborhoods, it’s crucial for the Empire State Building and other top area attractions that Midtown – the core of the metaphorical Big Apple – retains its place of primacy.
To that end, the Empire State Building formed – along with its friends and neighbors at the New York Public Library, Macy’s Herald Square, Grand Central Terminal, Circle Line Cruises, Eataly, Madison Square Garden, Radio City Music Hall, and two dozen other major tourist attractions – the Destination Midtown Alliance. The group’s first mission: create an app that makes a traveler's best day in NYC their day in Midtown.