Good Looks and Great Numbers
Since launch in Q4 2017, the new website for Grand Central Terminal has seen a near doubling in organic traffic, and usability scores are better than ever before. Finally, this century-plus-year-old landmark has a web presence that pays homage the grandeur of the place itself. And we're not the only ones saying so: the site has received Gold trophies for Tourism Website, Real Estate Website, Website Aesthetics, and Website User Experience from the Communicator Awards, as well as two other nods from the Muse Awards for Website Aesthetics and Real Estate Website.
More importantly, the website is actually delivering for Grand Central. Year-over-year, we're seeing a 2X increase in organic traffic and another 2X increase for email collection rate. With a suite of targeted landing pages, a robust deals and offers section, and a set of tools for promoting events and other campaigns, the new website checks all the boxes for helping the team at JLL continue to provide a first-rate experience for all Terminal stakeholders.
With the website launched, our charge continues as we maintain and improve the website and manage Grand Central's email marketing efforts. JLL and the MTA have been passionate and committed partners, and we're excited to continue working with them.