An App Worthy of the Empire State
Thousands and thousands of trips later, the I Love NY app is now the #1 destination marketing organization tourism app in the App Store. Working with dozens of regional partners, the app has become a traveler’s go-to companion with an ever-growing roster of attractions, accommodations, and restaurants. User reviews for this new app far outpaced its predecessor, and engagement tallies continue to rise. The app has been the centerpiece of a dynamic television, out-of-home, and digital campaign, and helps drive interest in the Empire State each and every day.
We continue to work with the great team at Empire State Development to build new tools and improve the app for tomorrow’s visitors. With major honors from the Shortys, the Webbys, the Hermes Awards, the Communicator Awards, and the Davey Awards, we are proud to be part of building such a wonderful tool. As goes New York’s state motto, excelsior!