New York State is a world-class destination. From Manhattan skyscrapers to the powerful falls of Niagara, the Empire State offers something for every traveler. I Love NY, the most iconic brand in tourism, needed help developing a mobile tool for the state’s tens of millions of visitors – that would allow these explorers to uncover all the very best attractions, hotels, and restaurants. The question was, how do we take the travelers who visit New York City and encourage them to spend part of their trip exploring the state’s other vibrant tourism regions?
The I Love New York app is designed to be your pocket-sized tour guide as you explore the Empire State. With a sleek tile-based layout and geofenced push notifications, the app surfaces the best content when and where you need it. As you travel across the state’s eleven tourism regions, the app automatically recalibrates to show “best of” featured attractions, ongoing events, and nearby points of interest.
Beyond the 11,000 listings for top attractions in the state, we've developed premium audio tours for guided adventures through New York's most interesting pockets. With engaging narration, turn-by-turn directions, and even a fun digital photobooth, the tours bring the tour guide to your pocket.
To help plan the perfect day (or weekend!), we developed a fun and easy-to-use concierge mode which helps travelers identify top attractions and other content tailored to their interests and schedules.
Thousands and thousands of trips later, the I Love NY app is now the #1 destination marketing organization tourism app in the App Store. Working with dozens of regional partners, the app has become a traveler’s go-to companion with an ever-growing roster of attractions, accommodations, and restaurants. User reviews for this new app far outpaced its predecessor, and engagement tallies continue to rise. The app has been the centerpiece of a dynamic television, out-of-home, and digital campaign, and helps drive interest in the Empire State each and every day.
We continue to work with the great team at Empire State Development to build new tools and improve the app for tomorrow’s visitors. With major honors from the Shortys, the Webbys, the Hermes Awards, the Communicator Awards, and the Davey Awards, we are proud to be part of building such a wonderful tool. As goes New York’s state motto, excelsior!
