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A whole lot to love with the official mobile app for I Love NY.

I Love New York


Create the best in-market tool for travelers

New York State is a world-class destination. From Manhattan skyscrapers to the powerful falls of Niagara, the Empire State offers something for every traveler. I LOVE NY, the most iconic brand in tourism, needed help developing a mobile tool for the state’s hundreds of millions of visitors – that would allow these explorers to uncover all the very best attractions, hotels, and restaurants. The question was, how do we take the travelers who visit New York City and encourage them to spend part of their trip exploring the state’s other vibrant tourism regions?


I Love New York

The Solution

The Perfect Travel Companion

The Perfect Travel Companion

The I LOVE NY app is designed to be your pocket-sized tour guide as you explore the Empire State. With a sleek tile-based layout and geofenced push notifications, the app surfaces the best content when and where you need it. As you travel across the state’s eleven tourism regions, the app automatically recalibrates to show “best of” featured attractions, ongoing events, and nearby points of interest.

Brand-New Audio Tours

Brand-New Audio Tours

Beyond the 11,000 listings for top attractions in the state, we've developed premium audio tours for guided adventures through New York's most interesting pockets. With engaging narration, turn-by-turn directions, and even a fun digital photobooth, the tours bring the tour guide to your pocket.

At Your Service

At Your Service

To help plan the perfect day (or weekend!), we developed a fun and easy-to-use concierge mode which helps travelers identify top attractions and other content tailored to their interests and schedules.


An App Worthy of the Empire State

Thousands and thousands of trips later, the I LOVE NY app is now the most popular destination marketing organization tourism app on the market Working with dozens of regional partners, the app has become a traveler’s go-to companion with an ever-growing roster of attractions, accommodations, and restaurants. User reviews for this new app far outpaced its predecessor, and engagement tallies continue to rise. The app has been the centerpiece of a dynamic television, out-of-home, and digital campaign, and helps drive interest in the Empire State each and every day.

We continue to work with the great team at Empire State Development to build new tools and improve the app for tomorrow’s visitors. With major honors from the Shortys, the Webbys, the Hermes Awards, the Communicator Awards, and the Davey Awards, we are proud to be part of building such a wonderful tool. As goes New York’s state motto, excelsior!

I Love New York I Love New York I Love New York

New York State has seen an incredible boost to its tourism industry with the Governor's support. By launching this new mobile app, we will build off the current momentum and draw even more visitors to events and attractions around the State.

Gavin Landry ESD Division of Tourism Executive Director

So, What Do You Think?

Natives LLC
5-22 46 Ave • Floor 3 • LIC • NY 11101
info@nativesgroup.com          718.433.1122
info@nativesgroup.com          718.433.1122
Damn Good Marketing.
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