Creating A Fan Culture
As fans ourselves, helping to celebrate the culture of fandom has been a continually rewarding experience. Through a refined content strategy and a precision-targeted advertising plan, we’ve seen audience counts skyrocket. During our engagement, Instagram saw 715% growth – and Facebook grew 1,200%, now both strong channels for supporting NFL consumer products.
Engagement has increased across the board as well, with our marquee content pieces across platforms routinely seeing four and five digit reach metrics. And while the goal here is awareness and not direct sales, we’ve seen our top pins regularly drive thousands of dollars in revenue to retail partners.