CAPTURING THE ESSENCE OF SPAIN
Spain is not only the the fourth largest producer of wine in the world – it’s also home to some of the best bottles, grapes, and glasses you’ll find anywhere. Spanish wine stands alone with its unique persona that combines centuries of history with a modern and colorful persona.
Wines from Spain, the official marketing and trade relations arm of the Trade Commission of Spain, had a hard time capturing that in its previous digital presence. An outmoded site that was difficult to update and didn’t play nice with mobile browsers was a heavy drag on an organization that had such rich and vibrant content.
Thousands of retailers, winemakers, wholesalers, and consumers rely on Wines From Spain for important information on the industry. To greet them, we developed a charismatic design that captures the lively essence of the country and its signature product.
Almost every straight line was banished from the site, and we leaned heavily on the use of vibrant photos to tell their story. Splashes of color brighten every page, and subtle patterns evoke Spain's deep richness.
One of the top priorities for Wines from Spain’s new web presence was that it could grow with the dynamic organization. We transitioned their hard-coded legacy site to a flexible, CMS-driven environment built on industry-leading technologies.
Additionally, we developed custom content templates and tools for news, events, recipes, wine profiles and more that empower the group to take their content marketing efforts to the next level.
Spanish wine has a lot of personality, and that character is expressed through the country’s diverse range of regions and their grapes.
To capture some of that energy, we built pages with large maps, evocative photos, and all-new content for each of the eleven wine regions. For grapes, we profiled more than fifty different varietals.
With their new website, Wines from Spain is now prepared to continue proudly showing the world its amazing products, history, and culture. The site continues to grow with more content, news, and events and is a valuable resource for the entire wine community.
In 2017, we were honored as the Hermes Creative Awards recognized WinesFromSpainUSA.com as the Platinum winner for Best Association Website – a distinction that further memorializes the colorful uniqueness of this amazing client.
We continue to work with Wines From Spain as they grow into new and exciting initiatives, and we look forward to growing their web presence in hand as they tell their story.
Standing out in the current landscape is no easy feat. With so many advertisements, media relations campaigns, and websites vying for people’s attention, you need to create something extra special if you want to leave an impression. And that’s exactly what the Wines From Spain USA website did.
Spanish Institute for Foreign Trade
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